Why being a sustainable & ECO-FRIENDLY brand is important to us?
Because It’s no secret that the Clothing industry is the second largest polluter in the world, standing after the Oil Industry. A major part contributes to water pollution, carbon waste, and landfill, etc., etc., And we are determined that we want to be a zero-impact swimwear brand to the best or closest we can.
Though we cannot do much in all areas that contribute to pollution as a brand, we take Plastic as the main culprit and Ocean trash as a huge problem. Surely It’s not easy to take in when you learn that by 2050 that there would be more plastic in the ocean than fish. Imagine if we get surrounded like that. It’s a mass area that as humans we will destroy if we don’t do anything about it. The brand is a movement and a way of tackling plastic getting into the ocean because we care for the Oceans, Nature, and all living surroundings. Trying to keep the process sustainable is not easy, but we try.
Trivia – Did you know that plastics end up in the Oceans, kill 1.1 million marine lives annually? Painful reality.
Our brand is important to us and what keeps us going and we are on this sustainable journey for the better of tomorrow.